06 Jan 2010

Career women make bad mothers: BritainThinks.com

B-Log 3 Comments

Career women make bad mothers

The two-week ‘Britain Thinks’ initiative, led by the Outdoor Advertising Association, will include ads that read; ‘Career women make bad mothers’ and ‘1966- It won’t happen this year’ in reference to this year’s World Cup, in a bid to prove the impact of outdoor advertising. The campaign hopes to demonstrate the power of outdoor advertising as a direct response medium with the ability to drive people online (BritainThinks.com). Via Brand Republic.

Share
  • http://gafh.wordpress.com/2010/01/07/hackreads-some-of-the-stories-and-posts-ive-been-reading-today/ Hackreads – some of the stories and posts I’ve been reading today « Grace Fletcher-Hackwood

    [...] read much about – a little bit more to come – but you might not have seen the Britain Thinks ones. It’s part of a campaign by people who own billboards to persuade us that we still need [...]

  • http://www.gracefletcherhackwood.co.uk Grace

    That specific poster has been pulled, thankfully…

  • http://www.brandonmoller.com Brandon

    I’m all for the OAA trying to demonstrate the relevance of outdoor advertising but I think this campaign really missed the mark. All is does is draw focus on the controversy which detracts from the original concept of showing how print is still relevant as it relates to the online realm. I like the idea behind the website the materials push you to (britainthinks.com) though.