06
Jan
2010
Career women make bad mothers: BritainThinks.com
The two-week ‘Britain Thinks’ initiative, led by the Outdoor Advertising Association, will include ads that read; ‘Career women make bad mothers’ and ‘1966- It won’t happen this year’ in reference to this year’s World Cup, in a bid to prove the impact of outdoor advertising. The campaign hopes to demonstrate the power of outdoor advertising as a direct response medium with the ability to drive people online (BritainThinks.com). Via Brand Republic.

