World Identity Lab

I thought this was very cool and very interesting…

The world identity lab is a non-commercial experimental platform, created by moodley brand identity, that looks into different levels of what we call “identity” on a worldwide basis.
The main focus is identity as an overall theme, in its exuberant varieties. The wants and needs of people and the resulting patterns of behavior within their specific social and cultural environment is the main area of interest. Micro- and macro identities, identity as a social role, identity as identification with a social group, identity as a summary of attributes that differentiate people from each other.

The platform has a seismographic function, inviting motivated people to contribute to the concept of “identity” with their opinions and observations in a visual or journalistic way. The goal is to reach interesting personalities worldwide and engage them as contributors to the lab. The vision of the experiment “world identity lab” is to create a worldwide network for interactive information exchange.